Packaging
Fitrix Energy Balls are healthy, great-tasting snacks that are all-natural. Fitrix's main ingredient is nuts, literally. Nuts are one of nature’s best sources of energy. In the packaging for their product, I wanted to show something energetic yet all-natural looking. The nutty patterns are hand-drawn to give an all-natural feel. The color scheme and overlapping elements create a dynamic and flavorful look to the brand. Each color pulls from the ingredients of the flavor.
Design & Illustration Cora Woodward | Photography Stacey Jemison | Creative Director Cesar Sanchez