Project Mockingbird is an up and coming PR agency that lifts up minorities and is comprised of an all-female team. This logotype uses a modern serif that embodies sharpness, femininity, boldness, and gracefulness. The sharp serifs of the type give the letters a sense of stability and strength which Project Mockingbird ultimately looks to give to its clients. The secondary mark of a bird is delicately drawn yet is resolutely flying upwards on a mission. A mix of bright bold colors and softer neutrals balance each other. This logo and brand direction can flex between feminine and gender-neutral with the use of color.
Design Cora Woodward | Creative Direction Sarah Beukema